Cross-promotional hookah became the rule-the soundtrack album, the sponsored tour, the golden-oldie commercial, the T-shirt franchise, the video as song ad and pay-for-play programming and commodity fetish. After a feisty start, independent labels accepted farm-team status that could lead to killings with the bigs. Bizzers acted locally while thinking globally in re audiences/markets (will it sell in Germany? Australia? Venezuela? Indonesia now that we've sunk the pirates? the U.S.S.R.?) and artists/suppliers ( world music was a concept whose geoeconomic time had come). By 1990, only two of the six dominant American record companies were headquartered in the U.S. The '80s were above all a time of international corporatization, as one major after another gave it up to media moguls in Europe and Japan. Reflecting on changes in the music industry during the 1980s, Robert Christgau later wrote in Christgau's Record Guide: The '80s (1990):
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Olivia Newton-John's song "Physical" spent the most number of weeks during the 1980s in number one. Notable artists include Rick James, Whitney Houston, Michael Jackson, Madonna, Bobby Brown, Janet Jackson, George Michael (as well as Wham!), Prince and The Police. These urban genres-particularly rap and hip hop-would continue their rise in popularity through the 1990s and 2000s.Ī 2010 survey conducted by the digital broadcaster Music Choice, which polled over 11,000 European participants, revealed that the 1980s was the most favoured tune decade of the last 40 years. Throughout the decade, R&B, hip hop, and urban genres were becoming commonplace, particularly in the inner-city areas of large, metropolitan cities rap was especially successful in the latter part of the decade, with the advent of the golden age of hip hop. Also during this decade, several major electronic genres were developed, including electro, techno, house, freestyle, and Eurodance, rising in prominence during the 1990s and beyond. The 1980s are commonly remembered for a great increase in the use of digital recording, associated with the usage of synthesizers, with synth-pop music and other electronic genres featuring non-traditional instruments increasing in popularity. In the late 1980s, glam metal became the largest, most commercially successful brand of music worldwide.
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Adult contemporary, quiet storm, and smooth jazz gained popularity. Soft rock, glam metal, thrash metal, shred guitar characterized by heavy distortion, pinch harmonics, and whammy bar abuse became very popular. Rock music continued to enjoy a wide audience.
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As disco fell out of fashion in the decade's early years, genres such as post-disco, Italo disco, Euro disco, and dance-pop became more popular. The 1980s saw the emergence of electronic dance music and new wave, also known as Modern Rock. This article includes an overview of the famous events and trends in popular music in the 1980s.